Being Swarovski crystal collectors, we are on top of new figurine introductions and figurine retirements. This past spring, we’ve learned more about the Swarovski Aura Perfume venture making them more visible in the health and beauty industry. Then early in the summer, the news was revealed about the relationship with Sanrio that the crystal giant would be launching a Swarovski Hello Kitty product line in their corporate stores. So there have been lots of new bonds formed to expand their global presence in other areas.
Swarovski Optik has been around for years as an industry leader in high quality precision long range optics / scopes / binoculars. Optik has now announced a partnership with Orion Multimedia, a world leader in outdoor adventure programming to produce a new television series “SWAROVSKI OPTIK QUESTS – With the Eyes of a Hawk”. The series will travel around the globe focusing on those trophy animals in every hunter’s dream.
“SWAROVSKI OPTIK QUESTS – With the Eyes of a Hawk” will appear on the Versus network in the fall of 2011, then the episodes will re-air in the spring, 2012 on the Sportsman Channel.
For more on Swarovski Optik, visit the official site www.swarovskioptik.us . At the web site, one can view a list of other Optik television programming.