Swarovski and Clarins have come together in a combined perfume venture. Swarovski Aura should be available very soon. The inspiration was “all the grace and the magnetism of light,” according to Joël Palix, president of Clarins Fragrance Group. Conceptually, Aura attempts to express the soul of crystal, which is light, says Markus Langes-Swarovski, a member of the Swarovski board and the great-great grandson of the company’s founder, Daniel Swarovski.
The Swarovski Aura bottles are made of glass and metal, topped with asymmetrical Swarovski crystal components attached to the bottle. The Swarovski Aura perfume inside is pink in color. It appears that the bottle will be available in 2 different sizes with refill bottles of the perfume available.
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Swarovski Aura Perfume Bottle |
It is reported that there will be a Swarovski Aura launching event in Selfridges on March 3, 2011. From what I could tell, Selfridges is a (department) store in the UK. At the event, Swarovski will also unveil some pendants with makeup hidden inside them (lip gloss and balm). Long term, it is reported that Swarovski Aura should be available in some 500 Swarovski stores.
Swarovski and Clarins worked together in 2006 when the limited edition Angel Perfume bottle was developed commemorating fragrance Angel’s 15th anniversary.
The crystal brand company has created other Swarovski perfume bottles in the past. There was Swarovski Tresor in 1994, 1995-96, and 1997. Each container was a limited edition Swarovski bottle (5,000 or 10,000 depending on the bottle). There was Swarovski Yves St Laurent in 1996 and 1998. Each container was a limited edition Swarovski bottle of less than 6300 issues. In 1997, there was a Swarovski Jewel Perfume bottle, limited edition of 10,000. There was a Swarovski Roma bottle in 1997 with limited distribution in the European community. There were three different Swarovski Madame Gres bottles in 2003, each bottle being a limited edition of 5,000 bottles. If you are a Swarovski collector who enjoys Swarovski Perfume containers, Crystal Exchange America does have them available.